Who are the main shareholders of British Airways?
International Consolidated Airlines Group, S.A. (IAG) is a multi-national holding company with majority stakes in a number of large airlines including British Airways (100%), Iberia (100%) and British Midland International (BMI).
Does IAG own British Airways?
Formed in January 2011, IAG is the parent company of Aer Lingus, British Airways, Iberia, Vueling and LEVEL. … British Airways and Iberia are members of the oneworld alliance.
Who is the CEO of British Airways?
Why is British Airways successful?
BA’s success was an excellent example of Brand Promise, market segmentation, and communications in practice. Through in-flight and on-the-ground innovations and renovations and exceptional and insightful marketing, BA changed customers’ perceptions of the total BA brand.